Wednesday, 5 July 2017

KKW Beauty Review | Has Kim Kardashian Brought Creme Contour Back?


 If you’re big in the makeup community and don’t live under a rock, you’ll know that Kim Kardashian recently launched her cosmetic line ‘KKW Beauty’, which proved to be a huge success. So, the product that made Kim $14 million in 10 minutes? Crème contour and highlight sticks.


I had a lot of opinions on these when I initially saw them. I thought after all the negative backlash younger sister Kylie Jenner had received off her half-assed trial and error products, Kim was to be very careful with whatever she releases that it’s of a good standard. I do think Kim seems to be somewhat of a perfectionist and I do feel I’d rather invest money into her makeup line than Kylies (I may be proved wrong in the future). HOWEVER, I’m pretty sure these contour sticks were like $48 which is like insane to me. Like I would just love to know what this crème contour stick is gonna do for me to warrant that price point sis.

 

It’s also important to note the demographic for the buyers of KKW Beauty and Kylie Cosmetics differ, with Kim reaching more of an older audience whilst Kylie the younger generation. At first, I was really confused as to why Kim chose a crème contour as her initial product to release and it took me a moment to really internalise why. Kylie became a hot topic for her lip injections, and she launched lip kits initially. Kim, arguably brought contouring into mainstream makeup (although she didn’t invent it), so I see why contouring could be a good starting point for her cosmetic line. For me however, crème contour has never been an interest and I just have always tended to avoid it, so I didn’t want to waste my time paying $48 + shipping to the UK for something I’m not going to use.


Watching some product reviews from influencers, it was evident to me that there were a lot of mixed opinions on the crème contour and highlight sticks. First, the amount of product you get is once again INSANE, there’s near enough nothing in there and that shit would be a nub by the end of the week for a pro makeup artist or makeup lover. That makes $48 seem even more absurd IMO. The formula seemed to have good reviews, and the shade range also caters to darker skin tones which I liked. Youtuber Jackie Aina noted how she usually struggles to find contour shades deep enough for her, and Kimmy seemed to hit the nail on the head there. However, when she was applying the contour it snapped and broke. Like girl. I know I’ve said this 100 times already but let me say it again. $48. FOURY EIGHT DOLLARS. For like an inch of product that snaps out the packaging. I mean, I have no idea what it is with the Kardashians and their extortionate prices for average ass products.


So, to the question in the title. The fact that this product sold out so quickly made me think maybe crème contour is on its way back into the mainstream beauty community again. So, I began using my NYX Wonderstick for a few days, aside from my plain old bronzers and concealers that I use day to day. I have to say, I do all of a sudden like the way it makes my makeup look, which I didn’t before. I don’t know if this is some kind of ‘Kim Kardashian Effect’ but it definitely worked for me better than previously. Maybe this is just a matter of my skills improving, I really don’t know. What I do know is that even if Kim has brought back crème contouring, there are gonna be a million dupes out there that don’t cost that much money. I don’t think I’d use crème contour day to day as it just takes me way longer, and it takes a while for me to do my makeup as it is. Also, as for the crème highlight side of thing let’s not even go there. I don’t really like crème shimmer anything so I’ll stick to my pressed powder highlighters tyvm.


I’m honestly intrigued to see what Kim does next with KKW Beauty after its initial success. As I said, she seems to be a perfectionist by nature and I think as an initial product it’s not ALL bad, but improvements could be made for sure. However, Kylie Cosmetics continues to use trial and error with their products and I just really do not trust their quality. Her lip products are great but everything else just seems hyped up and unnecessarily expensive IMO. Anyway, I thought this was an interesting topic to talk about. I’d love to hear you guys opinions too!


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